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IBM M2020-645 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Cognos Business Intelligence Sales Mastery Test v2 (M2020-645) |
| Exam Number: | M2020-645 |
| Related Certifications: | IBM Cognos Analytics IBM Data & AI Sales Certifications |
| Exam Format: | Multiple choice |
| Available Languages: | English |
| Recommended Training: | IBM Cognos Analytics product documentation IBM Training courses (Cognos Analytics) |
| Exam Registration: | IBM PartnerWorld IBM Training and Certification |
| Sample Questions: |  |
| Exam Way: | Online (IBM certification or sales enablement platform) |
| Pre Condition: | Intended for IBM sellers, business partners, or individuals involved in IBM Cognos Analytics solution sales enablement. |
IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Solution Positioning and Sales Scenarios | - Competitive differentiation
|
| Topic 2: Cognos Analytics Features | - Data preparation and modeling
|
| Topic 3: Business Intelligence Value Proposition | - Decision-making benefits
|
| Topic 4: IBM Cognos Analytics Overview | - Core capabilities and platform positioning
|
Your IBM Cognos Business Intelligence Sales Mastery Test v2 Preparation Questions, Answered
- IBM Cognos Analytics Overview ()
- Cognos Analytics Features ()
- Business Intelligence Value Proposition ()
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Which tool allows users to perform IBM Cognos BI slice-and-dice tasks while staying within the familiar spreadsheet frontend?
- A. Cognos Analysis for Excel (CAFE)
- B. Business Insight
- C. Excel Analyzer
- D. Report Studio
Correct Answer: A 🗳️
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A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
- A. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
- B. Cognos allows organizations to select the appropriate roles that match their user behaviors.
- C. Cognos was designed to take information from multiple applications and pull it together into a
single platform. - D. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?
- A. Statistics and predictive analytics
- B. Scenario modeling
- C. Slice-and-dice and trending
- D. Analytical reporting and drilling
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Which type of report in IBM Cognos BI is most likely authored by a financial analyst?
- A. Managed report
- B. Portfolio report
- C. Transactional report
- D. Statement style report
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?
- A. Can you currently combine information from multiple data sources to produce business reports?
- B. What happens when your BI projects are over budget or off schedule?
- C. How much time are you spending producing reports for the organization with your current method?
- D. When managing customers, are you able to determine which is likely to be the most profitable?
Correct Answer: D 🗳️
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