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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration & Administration | 15% | - Logging, troubleshooting and maintenance - Integration with Unica Marketing Operations - Response tracking and reporting |
| Topic 2: Unica Campaign Architecture & Concepts | 25% | - Database schema and tables - Audience levels and data structure - System components and architecture |
| Topic 3: Campaign Design & Flowchart Processes | 30% | - Testing, scheduling and execution - Target cell spreadsheet and offer management - Segment, Select, Merge, Sample, Extract processes - Flowchart creation and management |
| Topic 4: Advanced Features & Best Practices | 5% | - Performance optimization - Upgrade and migration considerations |
| Topic 5: Installation & Configuration | 25% | - Environment setup and deployment - Partitioning and user management - Server configuration (WebSphere / WebLogic) - Security, roles and permissions |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. When should a user regenerate a strategic segment in Unica Campaign?
A) Whenever a new campaign is created.
B) Never
C) When datasource contents have changed.
D) Daily
2. For Unica Campaign, what prefix is used for system tables?
A) UARC_
B) SYS_
C) DBO_
D) UA_
3. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?
A) Segment
B) Extract
C) Sample
D) Select
4. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
A) Click the Options icon.
B) Click the Admin icon.
C) Click the flowchart icon.
D) Click the Run icon.
5. In Unica Campaign, how does a customer create a smart offer list?
A) Configure parameterized offer attributes.
B) Query attributes of existing offers.
C) Enter the offer names to be included.
D) Select from a static list of offers.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
