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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A) Completion Action
B) Dynamic List
C) Segmentation Rule
D) Automation Rule

2. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B) Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D) Import all prospect data and create a suppression list.

3. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
B) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
C) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

4. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

5. "What record page layouts can the Send Engage Email button be added to?

A) Opportunity
B) Contract
C) User
D) Case

Solutions: