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IBM M2040-642 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Positioning and Messaging | - Competitive positioning and differentiation - Value-based selling approach for IBM Social Software |
| IBM Social Software Portfolio Overview | - IBM Social Business concepts and value proposition - Core products overview (e.g., IBM Connections and related social collaboration tools) |
| Customer Use Cases and Business Value | - Enterprise collaboration and productivity scenarios - Social software adoption benefits for organizations |
| Solution Application | - Mapping IBM Social Software to customer requirements - Basic solution configuration understanding |
IBM ICS Social Software Sales Mastery Test v2 Sample Questions:
What is one best practice that is very successful in delivering the Social Business message to a customer?
- A. Add personal stories about how you use these social software features successfully in your job.
- B. Make sure you are well dressed.
- C. Distribute printouts of analysts' reports to every person in the room.
- D. Have a lengthy technical discussion about each feature and its capabilities.
Correct Answer: A 🗳️
What are the five IT areas that are listed as transformational technologies in IT?
- A. Fortran, COBOL, Basic, C++, Java
- B. Mainframe, Departmental, PCs, Internet, Social
- C. Hardware, Database, Software, Web 2.0, XML
- D. Vacuum tube, Transistor, RAM, vRAM, Quantum Effect
Correct Answer: B 🗳️
What is one of the best ways to engage your customers or employees to train them in a social and fun manner?
- A. Social Gaming
- B. Social Newsletters
- C. Social Analytics
- D. Social Surveys
Correct Answer: D 🗳️
If two companies have the same social business goals (like getting closer to their customers) their strategies can be quite different due to their _________. Remember, ____________ eats strategy for lunch!
- A. Culture
- B. Stock price
- C. Location
- D. CEO
Correct Answer: A,C 🗳️
What is the best way to tell if your social software sales session went well with your customer?
- A. When you have polite nods from your attendees
- B. When you have finished all of your slides
- C. When you have a drawing showing ideas that cover a compelling personalized social software solution for that customer
- D. When they ask to connect to you via LinkedIn
Correct Answer: A 🗳️
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