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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

Which activity helps a senior-level strategic communication professional be MOST effective?

A. Attending all senior management meetings
B. Reviewing all written material before it is released
C. Being proactive
D. Monitoring social media

Question 2

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A. accurate graphics in all our communications.
B. strategic content in all our communications.
C. legal choices in all our communications.
D. procedural instructions in all our communications.

Question 3

Which action is MOST important in a leader's role for effective communication with employees?

A. Provide organization information that is approved by executive leaders.
B. Provide information and feedback on individual performance only during formal reviews.
C. Make information available so employees have the essential information to do their jobs effectively.
D. Ensure all communication flows through the executive leadership.

Question 4

After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A. When the speaker pays for mentioning her name on the blog.
B. When sharing the speaker's ideas.
C. It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
D. It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.

Question 5

A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A. The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
B. The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
C. After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
D. The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.

Solutions: