IBM P8010-804 : IBM Campaign - Cross Channel Marketing Technical Mastery v1

P8010-804 real exams

Exam Code: P8010-804

Exam Name: IBM Campaign - Cross Channel Marketing Technical Mastery v1

Updated: Oct 10, 2026

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IBM P8010-804 Exam Syllabus Topics:

SectionObjectives
Audience Segmentation and Targeting- Segmentation strategies
  • 1. Rule-based segmentation
    • 2. Dynamic audience selection
      - List management
      • 1. Contact lists and suppressions
        • 2. Audience refinement techniques
          Administration and Security- System maintenance
          • 1. Platform monitoring
            • 2. Troubleshooting campaign execution issues
              - User roles and permissions
              • 1. Access control configuration
                • 2. Security best practices
                  Cross-Channel Marketing Execution- Channel orchestration
                  • 1. Email, SMS, and digital channel integration
                    • 2. Customer journey mapping across channels
                      - Campaign design and execution
                      • 1. Flowchart creation and campaign logic
                        • 2. Batch and real-time campaign execution
                          IBM Campaign Architecture and Components- Campaign system architecture
                          • 1. Integration with IBM Marketing Platform
                            • 2. Core components and workflow design
                              - Data sources and data modeling
                              • 1. Data import and synchronization processes
                                • 2. Customer data schema and segmentation tables
                                  Campaign Analytics and Optimization- Performance tracking
                                  • 1. Conversion and KPI measurement
                                    • 2. Campaign response tracking
                                      - Optimization techniques
                                      • 1. Reporting and insights generation
                                        • 2. A/B testing in campaigns

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