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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
| Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Automation Studio | - Automation Workflows - Import and File Transfers |






