Marketo MCE : Marketo Certified Expert Exam

MCE real exams

Exam Code: MCE

Exam Name: Marketo Certified Expert Exam

Updated: Jul 19, 2026

Q & A: 77 Questions and Answers

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How much Marketo Certified Expert MCE Exam Cost

The price of the Marketo Certified Expert, MCE exam fee is 225 USD.

What is the duration, language, and format of Marketo Certified Expert, MCE Exam

  • Exam number: AD0-E552

  • Question format: Multiple choice and multiple select

  • Duration: 90 minutes

  • Language: English, Japanese

  • Delivery: Onsite/Online proctored (requires camera access) or test center proctored

  • Number of questions: 75 questions

  • Passing mark: 70%

  • Exams are scored based on the number of correct answers divided by the total number of questions

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Topics of Marketo Certified Expert, MCE Exam

Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.

Marketo Certified Professional, the MCE test will include the following topics:

  • Principles of the program (30%)
  • Targeting and personalization (16%)
  • Analysis and reports (16%)
  • Main administration (20%)
  • Application and operation (18%)

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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Marketo MCE Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting16%- Reporting
  • 1. Standard Reports
  • 2. Custom Reports
  • 3. Program Performance Analysis
- Marketing Metrics
  • 1. Campaign Effectiveness
  • 2. Marketing Calendar
  • 3. Revenue Attribution
Topic 2: Implementation and Operations18%- Administration
  • 1. Workspaces and Partitions
  • 2. Users and Roles
  • 3. Security and Governance
- Platform Operations
  • 1. Operational Best Practices
  • 2. CRM Integration
  • 3. Database Management
Topic 3: Targeting and Personalization16%- Audience Segmentation
  • 1. Segmentation
  • 2. Dynamic Content
  • 3. Smart Lists
- Personalization
  • 1. Tokens
  • 2. Personalized Emails
  • 3. Landing Pages and Forms
Topic 4: Lead Management20%- Scoring and Lifecycle
  • 1. Lead Qualification
  • 2. Lead Scoring
  • 3. Lifecycle Modeling
- Lead Database
  • 1. Data Management
  • 2. List Imports
  • 3. Deduplication
  • 4. Lead Records
Topic 5: Program Fundamentals30%- Smart Campaigns
  • 1. Flow Actions
  • 2. Campaign Scheduling
  • 3. Triggers and Filters
- Programs
  • 1. Program Types
  • 2. Program Membership
  • 3. Program Statuses
  • 4. Channels and Tags

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