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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 2: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 3: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 4: Analytics and Reporting | 15% | - Advanced analytics
|
| Topic 5: Discovery and Requirements | 15% | - Solution design
|
| Topic 6: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
- A. Journey Builder & Automation Studio
- B. Salesforce Report Import
- C. Transactional Messaging API
- D. Salesforce Triggered Send
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
- A. Use CustomObjectData API to synchronize data across regions.
- B. Provision Data Manager Roles so users can see all of the data across all BUS.
- C. Create regional specific copies of the required data in each BU for faster email sends.
- D. Import common data into Shared data extensions from the top-level BU.
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Suppression List
- B. Auto-suppression List
- C. Exclusion List
- D. Exclusion Script
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Send Logs
- C. Data views
- D. Scheduled Reports
Correct Answer: A 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Implement a new SSL Certificate for the new brand
- B. Create a new business unit for the new brand
- C. Request a second Sender Authentication Package for the existing business unit.
- D. Request a Private Domain to be added to the existing business unit.
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
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