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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Generation & Management | - Forms & Landing Pages
|
| Topic 2: Reporting & Analytics | - Engagement Metrics
|
| Topic 3: Marketing Automation | - Scoring & Grading
|
| Topic 4: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 5: Administration & Governance | - System Configuration
|
| Topic 6: Data Management & Integration | - Automation Data Handling
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
False
19. Which of these are default user roles?
- A. Sales User
- B. Marketing
- C. Admin Vacation
- D. Administrator
- E. Sales Manager
- F. Sales Manager's Assistant
Correct Answer: A,B,D,E 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
- B. Re-submitting a form by a prospect
- C. Unchecking "CRM Deleted- on the prospect record
- D. Undeleting the record in Salesforce
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. "Not you"? Link
- B. Progressive Profiling
- C. reCAPTCHA
- D. Kiosk/Data Entry Mode
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. unique clicks
- B. Unique submissions
- C. Conversions
- D. Total submissions
Correct Answer: B 🗳️
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. False
- B. True
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
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