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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Topic 3: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Topic 4: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Track marketing budgets and expenses - Manage media plans and rate cards |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - Marketing calendar and workspace - System navigation and settings - User roles and security |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
Which campaign element should you use to track the vendor name and time period?
A. job
B. file
C. activity
D. component
Question 2
You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
A. Mark the winning vendor's response as Awarded.
B. Send the event catering RFQ to the prospective vendors.
C. Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
D. Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
E. Select the item and award it to the winning vendor.
Question 3
You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A. You can create contacts in bulk only in the Marketing group.
B. Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
C. You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
D. You can create contacts in the Client group in bulk by importing them directly from the .csv file.
Question 4
A vendor provides you with a list of 100 partner companies. You intend to market directly to the companies. You create a contact in Microsoft Dynamics Marketing for each company.
Which group should you associate the contacts with?
A. Marketing
B. Staff
C. Vendor
D. Client
Question 5
How can you move a file to a different folder in File Manager?
A. Hold down the SHIFT key and drag the file to the new folder.
B. Cut the file from the original folder and paste it into the new folder.
C. Drag the file to the new folder without pressing any keyboard keys.
D. Hold down the CTRL key and drag the file to the new folder.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B,D,E | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |
