Microsoft MB-220 : Microsoft Dynamics 365 Marketing Functional Consultant

MB-220 real exams

Exam Code: MB-220

Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant

Updated: Aug 16, 2026

Q & A: 250 Questions and Answers

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What are the exam requirements?

The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.

What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

  • Dynamics 365 customer voice

    The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

  • Managing events and webinars

    Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

  • Marketing emails

    Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

  • Marketing forms and pages

    Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

  • Marketing app configurations

    Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

  • Customer journey control

    An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

  • Segments and lists and their management

    A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

  • Monitoring leads, contacts, and accounts

    This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Set up Marketing Forms and Pages15-20%- Configure form and page elements
- Create and publish marketing pages
- Create and publish marketing forms
- Implement progressive profiling
Create and Manage Customer Journeys15-20%- Design and create customer journeys
- Configure journey tiles and triggers
- Analyze journey performance
- Set up branching and conditions
Configure Microsoft Dynamics 365 Marketing15-20%- Manage marketing users and teams
- Configure marketing resources and assets
- Configure marketing settings and org units
- Set up marketing configurations
Manage Marketing Customers and Contacts10-15%- Create and manage companies
- Import and deduplicate contacts
- Manage contact lifecycle and preferences
- Create and manage contacts
Manage Leads and Scoring10-15%- Manage lead lifecycle stages
- Create and configure lead scoring models
- Implement lead scoring rules
- Automate lead qualification and distribution
Create and Manage Marketing Emails15-20%- Configure email settings and delivery
- Preview, test, and validate emails
- Implement email Personalization and dynamic content
- Design and create marketing emails
Manage Segments and Target Audiences10-15%- Build segment queries and filters
- Create and manage static segments
- Use segment insights
- Create and manage dynamic segments
Analyze Insights and Manage Events10-15%- Manage event webinars and waitlists
- Review marketing insights and analytics
- Set up event registration and sessions
- Create and manage marketing events

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