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Google Google-Ads-Video Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Video Certification Assessment |
| Exam Number: | Google-Ads-Video |
| Exam Price: | $0 |
| Available Languages: | Multiple languages (including English and others supported by Google Skillshop) |
| Related Certifications: | Google Ads Measurement Certification Google Ads Search Certification Google Ads Apps Certification Google Ads Display Certification |
| Certificate Validity Period: | 1 year |
| Exam Duration: | 75 minutes |
| Passing Score: | 80% |
| Exam Format: | Multiple choice, Multiple select |
| Real Exam Qty: | Approximately 50 |
| Recommended Training: | Google Ads Video Certification Learning Path Google Ads Help Center |
| Exam Registration: | Google Skillshop Certification Portal Google Ads Certifications |
| Sample Questions: |  |
| Exam Way: | Online assessment via Google Skillshop (self-paced, non-proctored) |
| Pre Condition: | No formal prerequisites required; basic understanding of Google Ads recommended |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google Google-Ads-Video Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Video advertising fundamentals | - Understanding video marketing objectives - Value of YouTube and video advertising |
| Campaign creation and management | - Campaign settings and structure - Creating Video campaigns in Google Ads |
| Measurement and optimization | - Conversion tracking and reporting - Video campaign performance metrics - Optimization strategies |
| Ad formats and creative strategy | - Video ad creative best practices - Non-skippable and bumper ads - Skippable in-stream ads |
| Audience targeting | - Demographic and interest targeting - Custom intent and remarketing audiences |
| Bidding and budgeting | - CPV and CPM bidding strategies - Budget optimization for video campaigns |
Google-Ads-Video Exam Details, Version Policy and Customer Perks
- Measurement and optimization ()
- Video advertising fundamentals ()
- Campaign creation and management ()
Google Ads Video Professional Assessment Sample Questions:
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?
- A. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
- B. It'll give them access to audiences on the YouTube mobile homepage.
- C. It'll give them access to more engagement metrics to measure the impact of the campaign.
- D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
- A. Affinity Audiences
- B. In-Market
- C. Life Events
- D. Demographics and Detailed Demographics
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
- A. Maximum CPV
- B. Maximum CPV
- C. Maximize Conversions
- D. Target CPM
Correct Answer: D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Receiving a reduction on their average cost-per-view.
- B. Preventing Google ads from double counting conversions.
- C. Enabling Video ad extensions within their Google Search campaign ads.
- D. Avoiding double serving ads in the Google Search results.
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
- A. By optimizing bids to put the campaign's message in front of as many relevant people as possible.
- B. By acquiring as many clicks as possible according to the daily budget that's been set.
- C. By analyzing historical feedback and making adjustments to bids based on performance signals.
- D. By creating as many impressions as possible in line with the tCPM.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
