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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Topic 2: Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Topic 3: Email Marketing Fundamentals | - Subscriber and list management - Email send types and delivery basics - Email content creation with Content Builder |
| Topic 4: Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
| Topic 5: Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
A) Einstein Copy Insights
B) Einstein Email Recommendations
C) Einstein Messaging Insights
2. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Suppression Lists
B) Publication List
C) Exclusion Lists
3. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A) Einstein Engagement Frequency
B) Einstein Messaging Insights
C) Einstein Engagement Scoring
4. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A) Bounced contacts from previous sends
B) Suppressed contacts from contact deletion
C) DoNotTtad preferences
5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
A) Journey Builder and Engagement Split
B) Automation studio and Query Activity
C) Salesforce CDP and Einstein Engagement Scoring
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
