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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Retail Economics and Supply Chain | - Business Operations
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Assortment and Space Management | - Retail Optimization
|
| Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
A. Regression analysis
B. Exponential smoothing
C. Moving averages
D. K-Means clustering
Question 2
What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?
A. Syndicated Panel Data
B. Syndicated POS Data
C. Retailer POS Data
D. Retailer Loyalty Data
Question 3
Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
A. Social Media Analytics and Web Traffic Data
B. Focus Groups and In-Store Observations
C. Retail POS Data and Syndicated POS Market Data
D. Loyalty Card Data and Household Panel Data
Question 4
What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A. 15.7
B. 46.8
C. 13.9
D. 29.6
Question 5
What is the primary focus of the 'What' section in storytelling?
A. Presenting opportunities using insights and data.
B. Providing a detailed appendix with all supporting data.
C. Focusing on exploratory analysis to uncover all possible insights.
D. Highlighting all available data regardless of relevance.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: A |
