IBM C2080-470 : IBM Unica Campaign V8.5

C2080-470 real exams

Exam Code: C2080-470

Exam Name: IBM Unica Campaign V8.5

Updated: Aug 18, 2026

Q & A: 108 Questions and Answers

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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Offers and Treatment Management- Offer creation and management
  • 1. Offer templates and attributes
    • 2. Offer versions and lifecycle
      - Treatment rules
      • 1. Contact policies
        • 2. Eligibility rules
          Campaign Design and Flowcharts- Campaign structure
          • 1. Process box usage
            • 2. Campaigns, sessions, and flowcharts
              - Flowchart development
              • 1. Data manipulation and extraction
                • 2. Audience selection and segmentation
                  Segmentation and Targeting- Audience segmentation techniques
                  • 1. Cell creation and management
                    • 2. Advanced segmentation rules
                      - Target list generation
                      • 1. Offer assignment
                        • 2. Optimization rules
                          Performance, Optimization, and Reporting- Campaign optimization
                          • 1. Run-time optimization techniques
                            • 2. Resource management
                              - Reporting and analytics
                              • 1. Performance metrics interpretation
                                • 2. Campaign reporting tools
                                  Unica Campaign Architecture and Components- Campaign server architecture
                                  • 1. System components and services
                                    • 2. Platform integration overview
                                      - Installation and configuration
                                      • 1. Deployment models
                                        • 2. Environment setup requirements

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. In a Unica Campaign deployment there is a requirement to increase the HTTP inactive session timeout from the default 30 minutes to 60 minutes. This can be accomplished by changing the session-timeout parameter in which of the following files?

                                          A) web.xml in the Campaign war file
                                          B) jaas.config under <CAMPAIGN_HOME>/conf
                                          C) config.xml under <CAMPAIGN_HOME>/conf
                                          D) campaign_navigation.xml under <CAMPAIGN_HOME>/conf


                                          2. While adding a custom offer attribute, a specialist needs to use a form element type in order to allow addition of list items from within edit forms for a user at a later time when they are creating offers using the template containing this attribute. Which form element type should be used?

                                          A) Text Field - Currency
                                          B) Text Field - String
                                          C) Text Field - Numeric
                                          D) Select Box - String


                                          3. Which of the following is NOT true about how a user variable can be used in Unica Campaign?

                                          A) A user variable can be used in an outbound trigger.
                                          B) A user variable can be used in a custom macro.
                                          C) A user variable can be defined in one flowchart and then referenced in another flowchart.
                                          D) A user variable can be used within a SQL statement.


                                          4. A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with
                                          a:

                                          A) carriage return, line feed.
                                          B) tab.
                                          C) closing bracket.
                                          D) comma.


                                          5. A customer is using Unica Campaign in a language which is comprised of many characters which are non-ASCII. The non-ASCII characters are showing as corrupt in the GUI, for example in a flowchart or Campaign name. Which of the following would BEST resolve the GUI display problem?

                                          A) operating system environment variables for Listener startup partition[n] > server > encoding > "stringEncoding" add the language in the Internet Explorer Internet Options > Languages > Language Preference pane
                                          B) database/database client encoding system table data source "stringencoding" setting unicaACListener "systemStringEncoding" setting
                                          C) database/database client encoding system table data source "stringencoding" setting operating system environment variables for Listener startup web application server java settings
                                          D) partition[n] > server > encoding > "stringEncoding", unicaACListener "systemStringEncoding" setting web application server java settings add the language in the Internet Explorer Internet Options > Languages > Language Preference pane


                                          Solutions:

                                          Question # 1
                                          Answer: A
                                          Question # 2
                                          Answer: D
                                          Question # 3
                                          Answer: C
                                          Question # 4
                                          Answer: A
                                          Question # 5
                                          Answer: C

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