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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
Response:

A) The filter can be directly published to AEP without additional steps.
B) Audiences that incorporate filters can be published to AEP.
C) Audiences can only be created in AEP by admin users.
D) The filter must first be shared as a PDF file.

2. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Segment Overlap
B) Attribution Model
C) Summary Table
D) Calculated Metric

3. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
B) Select a custom range and manually adjust the start and end dates every week
C) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

4. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Activating API Event Triggers
B) Assigning Metrics and Dimensions
C) Enabling Data Encryption
D) Defining Component Labels

5. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Apply Data Retention Rules
B) Use Predefined Data Views
C) Enable Identity Resolution
D) Validate Profile Permissions

Solutions: