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Adobe AD0-E602 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Real-Time CDP Business Practitioner Professional Exam |
| Exam Number: | AD0-E602 |
| Exam Format: | Multiple choice, Multiple select |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Real Exam Qty: | 50–70 |
| Exam Price: | USD 125 (may vary by region) |
| Related Certifications: | Adobe Experience Platform Business Practitioner Adobe Customer Journey Analytics Business Practitioner |
| Exam Duration: | 100 minutes |
| Passing Score: | Approx. 66% (varies by exam form) |
| Recommended Training: | Adobe Experience League - Real-Time CDP Learning Resources |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored exam via Adobe Certification platform or authorized testing provider |
| Pre Condition: | Recommended: Familiarity with Adobe Experience Platform fundamentals, data modeling concepts, and customer data platforms (CDP) basics. |
| Official Syllabus URL: | https://experienceleague.adobe.com/docs/certification.html |
Adobe AD0-E602 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Identity and Data Management | - Data ingestion and schema design
|
| Data Governance, Privacy, and Compliance | - Compliance frameworks
|
| Business Use Cases and Implementation | - Industry applications
|
| Real-Time CDP Fundamentals | - Adobe Experience Platform architecture overview
|
| Activation and Destinations | - Data activation workflows
|
| Segmentation and Audiences | - Audience creation
|
Everything Candidates Ask About AD0-E602 at Prep4cram
- Real-Time CDP Fundamentals ()
- Identity and Data Management ()
- Data Governance, Privacy, and Compliance ()
Adobe Real-Time CDP Business Practitioner Professional Sample Questions:
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
- A. Share the segment using the Google Customer Match connection using ECID as the target identity
- B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
- C. Only send users who have visited the website using another browser (e.g. Chrome)
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)
- A. In-store Purchasers
- B. Desktop browsers
- C. Past Purchase >30 Days
- D. Frequent Purchasers
Correct Answer: A,D 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?
- A. Streaming segment export
- B. Streaming profile export
- C. File based destinations
Correct Answer: C 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)
- A. Creating data policies and applying them to datasets and fields.
- B. Use data to design new customer experiences.
- C. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.
- D. Creating batch integrations and data schemas.
Correct Answer: A,C 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
- A. Sensitive
- B. Contract
- C. Identity
Correct Answer: B 🗳️
Explanation: Only visible for Prep4cram members. You can sign-up / login (it's free).






