Adobe AD0-E551 : Marketo Certified Associate - Marketo Engage Business Practitioner Professional

AD0-E551 real exams

Exam Code: AD0-E551

Exam Name: Marketo Certified Associate - Marketo Engage Business Practitioner Professional

Updated: Aug 31, 2026

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Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Topic 1: Program and Campaign Management- Program Types
  • 1. Email programs
    • 2. Event programs
      • 3. Engagement programs
        - Smart Campaigns
        • 1. Flow steps and scheduling
          • 2. Smart list filters and triggers
            Topic 2: Email Marketing and Engagement- Engagement Programs
            • 1. Content cadence and segmentation
              • 2. Nurture streams
                - Email Creation and Delivery
                • 1. A/B testing and optimization
                  • 2. Email templates and personalization tokens
                    Topic 3: Marketing Automation Fundamentals- Lead Management
                    • 1. Lead lifecycle models and funnel stages
                      • 2. Lead scoring and grading
                        - Marketo Engage Core Concepts
                        • 1. Database structure and lead lifecycle
                          • 2. Platform navigation and architecture overview
                            Topic 4: Data Management and Reporting- Database and Segmentation
                            • 1. Segmentation strategies
                              • 2. Static and smart lists
                                - Analytics and Reporting
                                • 1. Revenue attribution basics
                                  • 2. Program performance reporting

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